Prior to applying for a job, you try to learn as much as possible about the company by searching for information online — a hiring manager uses the exact same strategy on you. If you’ve applied for jobs you’re definitely qualified for, but still haven’t landed an interview, your online presence could be to blame. Learn how to start making your online reputation work for you, instead of against you.
Enable Privacy Settings on Social Media
Your private social media content needs to be kept on lockdown. Any profiles containing personal photos, status updates on anything not relevant to work and basically any other content that doesn’t relate to your professional life shouldn’t be unguarded in the public sphere. Either delete the material or enable strict privacy settings so your audience is limited to friends and family only.
Polish Public Social Media Profiles
When used properly, social media profiles can boost your credibility, so make the most of those you opt to leave public. Choose a professional profile picture, follow industry influencers and share content relevant to the type of job you’re trying to get.
Conduct a Google Search on Yourself
Anyone can share content that can make you look bad, so conduct a Google search of your name to see what’s out there. Hiring managers almost always do this, so get one step ahead and make sure old spring break photos or a profanity-laden Facebook post on someone else’s page you’re tagged in isn’t tarnishing your image.
Request the Removal of Unflattering Content
If you find a photo of yourself dancing on the website of a club or your name listed as a participant in a bikini contest, contact the business and ask the manager to remove the unbecoming content. They’re not obligated to do so, but if you’re polite and explain the negative impact it’s having on your professional life, there’s a good chance they’ll oblige.
Bury Unfavorable Information
Most people don’t search past the first page or two of Google results, so when you’re unable to have all the problematic content plaguing your name taken down, push search results to the bottom of the list. Accomplish this by creating a website with your name as the URL, a blog, establishing profiles on a few social networks you’re not already on and even starting an account on review sites like Yelp and TripAdvisor.
Hire a Reputation Management Service
It’s not entirely necessary to hire a reputation management service to refresh your online image, but if you have a really big issue on your hands or you’re not too tech savvy, this might be your best route. These people are professionals, so after they work their magic, you’ll be ready to run for office.
Carefully Monitor Your Newly Tidy Online Presence
After giving your online presence an overhaul, thoroughly screen it to make sure it stays squeaky clean. Set up Google alerts with your name and use a social listening tool like Social Mention to keep track of what people are saying about you.
Finding the right fit in the competitive Miami hospitality industry can be a challenge, so allow RMG Staffing to guide your search. Choose from a variety of temp-to-hire, direct hire and payroll staffing positions, as well as temporary staffing for banquet events. Contact us today to get started!